Progressive IMS Outdoors Releases 2021 Tour Update


With three successful events, Progressive IMS Outdoors, America’s largest motorcycle tour, will travel to Texas on October 1. Thousands of experienced and new riders have come to events in Northern California, Chicago and Pennsylvania to enjoy the new outdoor festival atmosphere. Attendees enjoyed on-road and off-road demo programs, shopping at The Marketplace and The Range, discovering new brands, expanding Learn To Ride experiences, listening to music from local artists and to reconnect with other enthusiasts.

In December 2020, IMS unveiled the new outdoor format that replaced the indoor convention setting, which broadened the consumer experience, allowing attendees to fully immerse themselves with all new models and engage. with products that complement the motorcycle lifestyle.

IMS Outdoors Progressive Tour 2021
Plenty of parking was available on the IMS Northern California Outdoor Tour

“The transition to an experience-driven series of events has been very well received by our community of attendees and exhibitors, a model that everyone is excited to continue,” said Tracy Harris, Senior Vice President by Progressive IMS Outdoors. “This new and improved layout reflects the powersports lifestyle by providing a fun environment for enthusiasts to reconnect after so many months apart and demonstrate product of interest, from all-wheelers on and off-road to the latest. electric bikes on the market. ”


Demonstration rides have been a mainstay of the new outdoor format. Participating manufacturers, who ran an average of 20-minute demonstrations throughout the weekend, delivered more than 14,000 demonstrations in the first three weeks.

“Progressive IMS Outdoors has been a great opportunity for Kawasaki to showcase our exciting side-by-side lineup to IMS fans and the motorcycle industry,” said Chris Brull, Kawasaki Vice President of Marketing and Racing. . “The Kawasaki demo experience is both educational and exciting, especially for novice riders. In addition to our full line of motorcycles, including Ninja, Versys, Vulcan and Z motorcycles, we are delighted to offer attendees the chance to ride our new Teryx KRX1000 range side-by-side through a unique off-road course and face any obstacle with ease.

IMS Outdoors Progressive Tour 2021
One of the many opportunities to get acquainted with the IMS Outdoors Tour.

“Progressive IMS Outdoors has proven to be a major success for Indian Motorcycle,” said Taylor Young, director of experiential marketing, Indian Motorcycles. “We were thrilled with the exposure to new and existing riders, as well as our family of Indian Motorcycle owners who came to support us. We look forward to the remaining markets on the Tour. ”

A central point of the 2021 Tour is to play a role in bringing new riders into the sport with multiple learning to ride opportunities, developing the next generation of customers. Almost half of the participants surveyed in Chicago were either potential cyclists who plan to start riding in the next 12 months or new cyclists.


The transition to an outdoor environment has allowed IMS to offer participants many practical opportunities to discover the world of motorcycles.

Discover The Ride and MIC’s Ride With Us program provide safe and accessible opportunities for new riders eager and interested to get on two wheels for the first time or to hone their skills, with the potential to deliver hundreds of new riders to the world. ‘industry.

Participation in the Harley-Davidson Invitation To Ride program, available to consumers in Texas, Nashville and Central Florida.

An extended electric footprint with Serial 1 e-bikes powered by Harley-Davidson and Yamaha Power-Assist, available throughout the circuit and in select markets, Giant and Momentum e-bike courses for all riders, and a course designed specifically for the women.

IMS Outdoors Progressive Tour 2021
Bring the family. IMS Outdoors offers many practical opportunities for young and old alike.

A more inclusive kids’ zone brought to you by Strider that teaches children as young as two to learn the skill of cycling throughout their lives

“I loved the chance to ride a Zero motorcycle. My wife learned to ride a motorcycle at the event; she will take on MSF in the near future, ”said one delighted IMS participant.

Another participant from IMS said: “Loved the learning to drive zone. The people and the experience were amazing! I ride with my husband, but I never rode alone because I didn’t want to spend $ 300 on a class and not be sure whether I liked it or not. This quick course prompted me to sign up for a motorcycle course. Thank you so much; what a great experience! ”

Harris continued, “We have no plans to go back to the indoor event series. Our mission is to support the growth of the industry, to connect enthusiasts with the brands they love and to provide them with an experience that goes far beyond just finding new models, and the summer months allow this. level of engagement. With so many smiling faces in Northern California, Chicago, and Pennsylvania, we couldn’t be happier to share that Progressive IMS Outdoors is here to stay.

Upcoming Progressive IMS Outdoors Events

  • Texas at Texas Motor Speedway October 1-3
  • Nashville at the James E. Ward Agricultural Center October 8-10
  • Central florida at the SUN N ‘FUN Campus from October 15 to 17
  • Georgia at Georgia International Horse Park from October 29 to 31
  • Southern california – at the OC Fair & Event Center from November 19 to 21

To learn more and purchase tickets, visit:

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